2022 campaign

the 2022 campaign highlights our iconic cable and ribbon collections. photographed by Valentin Hennequin on film in a raw environment, which contrasts with the precious materials of Le Gram creations, it shows the different identities that are created through the assembly of collections, materials and finishes.

"what I like in photography is to capture a moment, to seize a moment. This image illustrates that. beyond embodying the man on le gramme, it provides an emotion, created from desire. I hope now that she will seduce."
- Erwan le Louër, ceo & designer
the 2022 campaign highlights our iconic cable and ribbon collections.
photographer: valentin hennequin
model: andrew georgiades @ wilhelminamodels
stylist: manon hvejsel sarron
hair: christos vourlis
make-up: ania grzeszczuk
video: benjamin brunette
post production: Mathieu Picollet
assistant photographer: elie benistent
stylist assistant: Arnaud Klein
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