fall 24 campaign fall 24 campaign

captured by Julien Thomas Hamon, our new campaign reveals the strength of minimalism. each piece, whether worn alone or stacked, harmonizes with the architecture of Pieter Puelen’s brutalist house, creating a visual echo between the simplicity of lines and the sturdiness of forms.

the brutalist essence of le gramme creations.

a unique dialogue between minimalist jewelry and the raw architecture of Pieter Puelen.

“pure lines, raw materials, essential jewelry.”

behind the scenes

photographer and visual artist, Thomas Julien Hamon develops a raw and contemporary aesthetic. his work, blending fashion and art, captures the essence of places and people with a unique sensitivity. he regularly collaborates with avant-garde designers and brands.


Matthias Dandois, 9-time BMX flat world champion, pushes the boundaries of extreme sports. combining technical feats and a passion for visual art, he is an influential figure who transcends the lines between athletic performance and artistic expression.


model with strong charisma, Paul Binam stands out for his laid-back yet refined approach to fashion. a respected influencer, he combines elegance and authenticity through his various creative projects.

credits

  • photo: Julien Thomas Hamon
  • styling: Loyc Falque
  • mua: Alia Awad
  • model 1: Paul Binam
  • model 2: Matthias Dandois
le gramme 2024